Playbook

How to set up Booked and start filling your calendar

A step-by-step guide for solo real-estate agents. Read it once, put your number where buyers and sellers will see it, and let Booked do the rest.

5sReplies under~10 minSetup timeJust your cellRequired

For Sale

Your Name

Your Brokerage

Text INFO to

(___) ___-____

+1 (416) 555-0142

Your assistant

INFO
Hey! Thanks for texting. What's your name, and which property caught your eye?
Sarah. The one at 6376 Main St, can I see it Wed at 11?
Locking that in. One sec.
All setfor Wed May 27, 11 AM at 6376 Main St. I'll send the calendar link 👇

How it works

One QR on every surface turns into a booked showing

Step 1

Lead sees your QR

Yard signs · Instagram reels · flyers · cards

Step 2

Scans QR code

Phone camera opens SMS pre-addressed to you

Step 3

Text chat

AI replies in your voice, in seconds

Step 4

Booked calendar

Showing lands on your calendar + SMS alert

Step 01

Sign up and let Booked pick a local number

Two minutes. Pick an area code; Booked provisions a real Twilio number, sets up call forwarding to your cell, and seeds the AI with a starter set of follow-up sequences.

  • Enter your name, brokerage, and city
  • Pick a 3-digit area code (Booked covers carrier fees)
  • Enter your personal cell. We forward calls and text you booking alerts
  • Accept TCPA / CASL compliance terms
Tip: pick an area code your buyers and sellers already trust. A Toronto agent should pick 416 or 647, not a 1-800 vanity line.
Onboarding · Phone setup

Pick your area code

+1 (416) 555-0142Toronto, ON
+1 (416) 555-0188Toronto, ON
+1 (416) 555-0203Toronto, ON

Your personal cell *

We forward calls here and text you booking alerts.

Step 02

Add your first listing

The AI references your active inventory when a lead texts in. Even one listing turns generic chat into 'I have one open right now, want to see it?'

  • Fastest: text your own Booked number an MLS number (e.g. C9472831). The AI pulls address, price, beds, baths, and photos from TREB and adds the listing
  • In the dashboard: paste an MLS number or a Realtor.ca / Zillow URL
  • Or enter the address manually and upload photos
  • Mark as Active, Pending, or Sold
  • Listings auto-sync into the AI knowledge base
Texting works because you're the admin of your own AI. When the number you text from matches your personal phone in Settings, the AI flips into admin mode and runs the create_listing tool for you. It's the same channel your leads use, and you happen to own it.
Listings

6376 Main St, Whitchurch-Stouffville

4 bed · 3 bath · 2,400 sqft · Detached

Active$1,249,000

Step 03

Put your QR everywhere your name appears

This is where leads come from. Every Booked account has a downloadable QR code that opens an SMS pre-addressed to your number. Scan → text → AI replies in seconds. The same QR goes on yard signs, Instagram reels, flyers, business cards, anywhere a potential buyer might see you.

  • Open Brand Kit → download your QR as a 1024×1024 PNG
  • Yard signs: 4×4″ vinyl sticker (~$2 each at Vistaprint), arrow panel works best
  • Instagram reels & stories: drop the QR + "Scan to text me" card from Brand Kit onto every post
  • Business cards: the back of the card, with just the QR and no number
  • Open-house window decals, listing flyers, email signature
  • Pair it with one line: "Scan to text me. I reply in seconds."
The QR code beats a printed phone number every time. Nobody types a number off a yard sign or a reel. They tap their camera, the SMS composer opens, they hit send, and your AI is already in their thread. Same QR works across physical and digital.
Open-house yard sign with your QR and number stickered on
Red house-shaped OPEN HOUSE yard sign in front of a suburban property, with an example Booked QR code and phone number overlay showing where the agent would add their scan-to-text contact info

Scan to text

416-360-9167

Sarah Macdonald · Caiden Realty

Print the QR + number on a 4×4" vinyl sticker and tape it to the arrow panel of any standard open-house sign. Total cost: $2 per sign at Vistaprint, lifetime use.

Facebook ad preview
SM

Sarah Macdonald

Sponsored ·

🏡 Just listed in Riverdale: 3-bed, 2-bath, $1.45M. Open house Saturday 1–4 PM. Scan the QR or text 416-360-9167with your name and I'll send the full listing.

Listing photo

Booked.caiden.tech

Text me about 123 Maple Ave

Other high-yield placements:

  • Bottom-right corner of yard signs
  • Listing flyer back, next to the floor plan
  • Open-house window decal (4"×4", vinyl)
  • Business card back with just the QR and no number
  • Instagram story sticker, link in bio

Preview

What you'll download from Brand Kit

Sample: your number + keyword will appear here once you sign up.

Instagram Post preview

Instagram Post

1:1
Instagram Reel preview

Instagram Reel

9:16
Facebook Reel preview

Facebook Reel

9:16
TikTok preview

TikTok

9:16

Step 04

Watch the Inbox, but don't hover

The AI handles ~70% of conversations end-to-end. You see every thread. The system pages you only when a lead goes hot (specific budget, ready to view, expressed urgency).

  • Inbox shows every conversation with last-message preview
  • Hot Lead badge means the AI flagged urgency
  • Tap any thread to jump in and take over
  • Toggle "AI off" mid-thread when you want to handle it personally
Inbox · 4 conversations
S

Sarah K.

Hot1

Yes. Wednesday 11am works! Looking forward to it.

2m
M

Marc L.

AI: I have a 3-bed in Yorkville at $1.4M. Want photos?

12m
P

Priya R.

AI: Pre-approval is the move. I can introduce you to a lender.

1h
+

+1 (416) 555-9921

AI: Are you looking to buy or sell?

3h

Step 05

Showings land directly on your calendar

When the AI confirms a slot with a lead, it writes the appointment to your calendar tab and texts you the moment it's booked. Add the gcal link to your phone calendar and you're done.

  • Set your availability (Settings → Availability) once
  • AI checks the window before proposing slots, so there are no double-bookings
  • Booking sends SMS + push + email + dashboard bell
  • Tap the "Add to Calendar" link from the SMS to drop it in Google Calendar
Calendar · This week

Mon

Tue

Wed

11 AM

Showing

Thu

Fri

Sat

Sun

Showing, 6376 Main St, Whitchurch-Stouffville

Wed May 27 · 11:00 AM · Lead: Sarah K. (416-555-9921)

Add to Google Calendar →
Fine tuning

Steps 1–5 get you live and booking showings. Everything below polishes how the AI sounds and adds optional channels. Skip what doesn’t fit; come back when a lead actually needs it.

Step 06

Teach the AI your voice

The Knowledge Base is your personality file. FAQs are answered verbatim. Scripts handle objections in your tone. Notes give the AI broader context.

  • Add 3-5 FAQs (commission, virtual showings, pre-approval, etc.)
  • Write 1-2 scripts for common objections
  • Drop in a note about your specialty (first-time buyers, luxury, etc.)
  • The AI cites these on every reply that touches the topic
Don't worry. The AI already replies in a natural, professional tone out of the box, and it grounds every answer in your active listing data. The Knowledge Base sharpens the voice; it's not required to sound good from day one.
Knowledge Base · FAQ entry
FAQ

Q: Do you cover virtual showings?

A: Yes. I do virtual showings on FaceTime or Zoom for any active listing. Just let me know the property and a time that works.

Script

When lead says: asks about commission

Reply: My commission is straightforward and competitive. Happy to walk you through it on a quick call. Want to book 10 minutes?

Step 07

Run keyword RSVP campaigns for events

Hosting an open house, broker tour, or buyer seminar? Print 'Text RSVP to 416-…' on the invite, sign, or social post. Each text triggers a confirmation, captures the lead, and runs a multi-touch follow-up so the RSVP becomes a real showing, not a noise event.

  • Pick a short keyword per event (RSVP, TOUR, SEMINAR, OPEN, NEW)
  • Booked seeds a default RSVP campaign on signup. Edit the messages to match your event
  • Texts back immediately with confirmation + address + parking notes
  • Follows up at 24h (reminder) and 72h (post-event nurture) so the lead doesn’t go cold
  • Every RSVP becomes a lead in your inbox with the event source tagged
Real-world examples agents use this for: open-house RSVPs, broker tour confirmations, just-listed sneak peeks, buyer-seminar sign-ups, neighborhood farming events, investor lunch invites.
Campaigns
INFOProperty info requestActive

3 messages · triggers on lead texting "INFO"

ImmediateHey, thanks for texting in! What's your name, and which property caught your eye?
24hQuick follow-up. Happy to share comparable sales or set up a private viewing.
72hLast check-in for now. If the timing isn't right, no worries. I'll be here when you're ready.

Step 08

Optional: share your public web chat

Every Booked agent has a /c/[your-id] page with the same AI and no SMS required. Drop the link in your Instagram bio or email signature for leads who prefer chat to text.

booked.caiden.tech/c/your-id
Hey, I'm Alvin's assistant. What are you looking for?
Looking for a 3-bed in Riverdale around 1.5M
Got it. I have two within budget. Want to see 120 Logan tomorrow at 2pm?

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